Team

Meet the makers.

Overview

We asked our team to choose a piece of art that represents them. From Caravaggio to Emigre, from Swiss modernism to Memphis chaos. Different backgrounds, different influences, same high standards.

We asked our team to choose a piece of art that represents them. From Caravaggio to Emigre, from Swiss modernism to Memphis chaos. Different backgrounds, different influences, same high standards.

Alex Athanasiou

Audience & Partnerships

Alex Blumfelder

Managing Director

Antonia Lazar

Program Director

Arielle Kroloff

Associate Director, Strategy

Brian Collins

Co-Founder, Designer

Claire Banks

Program Director

Daniel Ferro

Senior Designer

Dilayla Solorzano

Office Assistant

Drea Isasi

Senior Program Manager

Eigo Cong

Creative Technologist

Elizah Van Lokeren

Executive Operations Associate

Eric Park

Senior Motion Designer

Eron Lutterman

Audience & Partnerships

Evan White

Associate Designer

Hayden Zellers

Program Director

Jae Jeon

Senior Designer

Jaeyou Chung

Senior Designer

Jeremie Wimbrow

Design Director

Jessica Lai

Associate Designer

John Choi

Senior Motion Designer

Jonathan Katav

Design Director

Katie Branham

Accounting Assistant

Katya Watkins

Director, Resourcing

Kim Unger

IT & Systems Director

Klaudia Gladysz

Senior Director of People Ops

Leland Maschmeyer

Co-Founder, Chief Executive Officer

Lucas Howard

Senior Program Manager

Madeleine Carrucan

Associate Creative Director, Story

Mason Lin

Designer

Mimi Jao

Designer

Mina Son

Associate Designer

Morgan Light

Design Director

Nicholas Fearnley

Design Director

Nicole Cousins

Designer

Owen Oh

Associate Designer

Rebecca Smith

Financial Analys

Rik Ito

Chief Financial Officer

Rohan Rege

Senior Designer

Rory King

Design Director

Sam Eliot

Engagement Director

Selina Wu

Designer

Sergio Lairisa

Designer

Steffi Katz

Business Strategist, Associate

Stephen Dalton

Creative Director, Story

Taamrat Amaize

Chief Strategy Officer

Tom Elia

Executive Creative Director, Story

Vasavi Bubna

Associate Designer

Collaborations

OFFF x COLLINS

Over 25 years, OFFF has become a global creative landmark—a festival where the world’s most innovative artists, designers, technologists and digital creators gather to explore the future of creativity. But as OFFF grew from a small, local event into an international phenomenon, it needed a new voice and identity that could signal this evolution—one that would push OFFF forward as both a meeting point and a catalyst for new creative movements. The challenge was to honor OFFF’s cultural roots in Barcelona, while expressing its bold, future-facing ambitions.

COLLINS partnered with OFFF to redefine itself as a powerful, magnetic force, a “center of gravity” for the creative world. Inspired by the physics of magnetism, the new identity system leverages two dynamic forces: Attraction and Projection.

Attraction draws all elements together, reflecting OFFF’s role as a gathering point for creative minds. The motion starts slowly, accelerating with increasing intensity—like a powerful, irresistible energy.

Projection drives elements outward, pushing ideas, conversations and influence far beyond OFFF’s physical boundaries and out into the world.

The expanding movement mimics the explosive power of imaginative, artistic breakthroughs, shaping a visual rhythm of expansion and impact.

The new OFFF logo itself embodies this magnetic concept. Each letter is drawn inward, forming a tightly unified, anchoring wordmark.

This structure allows their logo to function as centering, magnetic energy—drawing in images, text, video and content, reinforcing OFFF’s role as a creative hub. Our visual language accelerates this idea.

The color system is split between primary colors that ground the identity and secondary colors that expand and amplify it, reinforcing the balance of attraction and projection.

The typography—anchored by the new custom typeface OFFF Baikal—combines heavy, grounding weights with lighter, highly expressive styles to embody the push-pull dynamics of the system.

OFFF used to spend enormous resources to completely redesign their brand each and every year.

Now they have a constant, but adaptive design system to help guide them through their next 25 years.

Credits

Rebeka Arce

Lorena Garcia Ortiz

Sergio Lairisa

John Choi

Eric Park

Sam Eliot

Daniel Ferro

Tomas Markevicius

Nick Ace

Alex Athanasiou

Pep Salazar

Elena Alekseeva