Team

Meet the makers.

Overview

We asked our team to choose a piece of art that represents them. From Caravaggio to Emigre, from Swiss modernism to Memphis chaos. Different backgrounds, different influences, same high standards.

We asked our team to choose a piece of art that represents them. From Caravaggio to Emigre, from Swiss modernism to Memphis chaos. Different backgrounds, different influences, same high standards.

Alex Athanasiou

Audience & Partnerships

Alex Blumfelder

Managing Director

Antonia Lazar

Program Director

Arielle Kroloff

Associate Director, Strategy

Brian Collins

Co-Founder, Designer

Claire Banks

Program Director

Daniel Ferro

Senior Designer

Dilayla Solorzano

Office Assistant

Drea Isasi

Senior Program Manager

Eigo Cong

Creative Technologist

Elizah Van Lokeren

Executive Operations Associate

Eric Park

Senior Motion Designer

Eron Lutterman

Audience & Partnerships

Evan White

Associate Designer

Hayden Zellers

Program Director

Jae Jeon

Senior Designer

Jaeyou Chung

Senior Designer

Jeremie Wimbrow

Design Director

Jessica Lai

Associate Designer

John Choi

Senior Motion Designer

Jonathan Katav

Design Director

Katie Branham

Accounting Assistant

Katya Watkins

Director, Resourcing

Kim Unger

IT & Systems Director

Klaudia Gladysz

Senior Director of People Ops

Leland Maschmeyer

Co-Founder, Chief Executive Officer

Lucas Howard

Senior Program Manager

Madeleine Carrucan

Associate Creative Director, Story

Mason Lin

Designer

Mimi Jao

Designer

Mina Son

Associate Designer

Morgan Light

Design Director

Nicholas Fearnley

Design Director

Nicole Cousins

Designer

Owen Oh

Associate Designer

Rebecca Smith

Financial Analys

Rik Ito

Chief Financial Officer

Rohan Rege

Senior Designer

Rory King

Design Director

Sam Eliot

Engagement Director

Selina Wu

Designer

Sergio Lairisa

Designer

Steffi Katz

Business Strategist, Associate

Stephen Dalton

Creative Director, Story

Taamrat Amaize

Chief Strategy Officer

Tom Elia

Executive Creative Director, Story

Vasavi Bubna

Associate Designer

Gatherings

COLLINS House SXSW: Americana First

How does American identity shape global culture—and how is that identity being reimagined today?

That was the question driving “Americana First,” COLLINS’ opening installment of an ongoing series of pop-up cultural gatherings exploring how foundational myths shape contemporary life.

For this inaugural exhibit, we gathered at Arlyn Studios in Austin. Once the Texas Opry House, it’s now a recording studio that’s hosted everyone from Willie Nelson to Sublime to Robert Plant.

We gathered people who’ve spent their lives shaping American culture and identity.

A NASA creative director reflected on the exploration of frontiers. The costume designer from Yellowstone spoke about American authenticity. Western heritage brands unpacked how they’re reinterpreting cowboy culture for a new generation. Cattle ranchers spoke about land, legacy, and the real meaning of sustainability. Norm Clasen—the photographer behind Marlboro Country—revealed how his images transformed America's West from wild to romantic.

The conversations made one thing clear: Americana is not fixed. It’s a living construction, shaped by memory, critique, and reinvention.

Based on the success of this gathering, The Branch Museum of Design selected "Americana First" to not only be part of its Spring 2026 exhibition, but to anchor it.

Sign up below to learn about that Spring 2026 exhibition or our next COLLINS House.

Selected works from Norm Clasen

Photography by Max Kütz