Team

Meet the makers.

Overview

We asked our team to choose a piece of art that represents them. From Caravaggio to Emigre, from Swiss modernism to Memphis chaos. Different backgrounds, different influences, same high standards.

We asked our team to choose a piece of art that represents them. From Caravaggio to Emigre, from Swiss modernism to Memphis chaos. Different backgrounds, different influences, same high standards.

Alex Athanasiou

Audience & Partnerships

Alex Blumfelder

Managing Director

Antonia Lazar

Program Director

Arielle Kroloff

Associate Director, Strategy

Brian Collins

Co-Founder, Designer

Claire Banks

Program Director

Daniel Ferro

Senior Designer

Dilayla Solorzano

Office Assistant

Drea Isasi

Senior Program Manager

Eigo Cong

Creative Technologist

Elizah Van Lokeren

Executive Operations Associate

Eric Park

Senior Motion Designer

Eron Lutterman

Audience & Partnerships

Evan White

Associate Designer

Hayden Zellers

Program Director

Jae Jeon

Senior Designer

Jaeyou Chung

Senior Designer

Jeremie Wimbrow

Design Director

Jessica Lai

Associate Designer

John Choi

Senior Motion Designer

Jonathan Katav

Design Director

Katie Branham

Accounting Assistant

Katya Watkins

Director, Resourcing

Kim Unger

IT & Systems Director

Klaudia Gladysz

Senior Director of People Ops

Leland Maschmeyer

Co-Founder, Chief Executive Officer

Lucas Howard

Senior Program Manager

Madeleine Carrucan

Associate Creative Director, Story

Mason Lin

Designer

Mimi Jao

Designer

Mina Son

Associate Designer

Morgan Light

Design Director

Nicholas Fearnley

Design Director

Nicole Cousins

Designer

Owen Oh

Associate Designer

Rebecca Smith

Financial Analys

Rik Ito

Chief Financial Officer

Rohan Rege

Senior Designer

Rory King

Design Director

Sam Eliot

Engagement Director

Selina Wu

Designer

Sergio Lairisa

Designer

Steffi Katz

Business Strategist, Associate

Stephen Dalton

Creative Director, Story

Taamrat Amaize

Chief Strategy Officer

Tom Elia

Executive Creative Director, Story

Vasavi Bubna

Associate Designer

Collaborations

KALW x COLLINS

In a world where we carry entire universes of playlists, podcasts, and live streams in our pockets, the notion of tuning into a “radio station” might seem as antiquated as vinyl or rotary phones. Yet, there is something irreplaceable about the resonance of public radio, a medium that captures the pulse of a community in ways no algorithm can ever replicate. KALW, for 80 years, has been the living, breathing voice of the Bay Area, a station that doesn’t merely broadcast but understands and expresses the complex, shifting rhythm of the place it serves.

As one of the first FM stations west of the Mississippi, KALW’s pioneering spirit is woven into its DNA. This station trained women in broadcasting during World War II and brought the NPR and BBC World Service to the West Coast. In many ways, KALW remains at the cutting edge of what public radio can and should be: socially engaged, community-focused, and tirelessly dedicated to exploring solutions rather than problems.

When tasked with creating a new identity for KALW’s 80th anniversary, we faced an extraordinary challenge: how to honor this illustrious history while propelling the station into its next era.

The bold simplicity of the logo—a star emerging between the “k” and “a”—is at once symbolic of epiphany and the meeting of minds, ideas, and cultures.

The design reflects KALW’s mission, borrowing inspiration from the clean, arresting aesthetics of mid-century jazz and classical posters. The vibrant color palette and a typeface that’s both contemporary and timeless ensure that KALW’s brand speaks powerfully across all mediums.

This new identity aims to capture the essence of KALW: a bold voice, unwavering in its commitment to the future while deeply rooted in the community’s heart. It is a design as forward-thinking and dynamic as the station itself.


Credits

Barney Stepney

Alex Wallace

Tom Elia

Dev Valladares

Eric Park

Barney Stepney

Monica Semergiu

Graham Holoch

Melissa de Mata

KALW Public Media

David Boyer

Liz MacDonald

Tina Pamintuan