Bose

Founded in 1964, Bose quickly became renowned for their unmatched engineering prowess and dedication to delivering exceptional audio experiences. The promise they made to music fans was simple: Bose brings you closer to your music. In kind, Bose’s brand, marketing and business strategy evolved purpose-built communications to express and execute against that promise.

As their 60-year mark approached, Bose recognized they needed to evolve to recruit new audiences while retaining their devoted customers. They also needed to build on their legacy of relentless innovation that had turned them into an iconic global brand. Bose invited us to help create a new way forward.

As you might imagine, we started with sound. Feeling sound intensifies moments. It enriches them. It makes sound an immersive experience. Bose summarizes this ambition as “sound is power.”

Yes, Bose manufactures remarkable audio equipment. But Bose is really in the business of immersion – sound so powerful that it grabs hold of the listener and heightens the emotions of any moment.

Working closely with the in-house leadership at Bose, we transformed the global brand’s voice and expression to better carry this story. In doing so, we signaled Bose’s evolution to this higher-order, more desirable value: “Immersive Audio.”

We amplified and freed up their identity to take on its most expansive form – aiming to reassert Bose with a revitalized, declarative voice that invites people into an unparalleled world of immersive sound.

This new expression is being launched with their new generation of products (like QuietComfort earbuds and headphones) and fostering new partnerships with artists including Donald Glover, JamieXX, Maluma, PinkPantheress, Ice Spice, and more.

Sound is power, indeed.