Program

Reposition

Don’t Become the Best. Become the Only.

Don't be the best. Be the only. Our Reposition Program identifies the premium territory your competitors can't follow you into, then builds the strategic clarity, brand and organizational alignment to own it permanently.

Used for achieving: Market Distinction; Pricing Power; Top-Line Growth; Cultural Relevance; Market Expansion

Used by companies like: Spotify; Twitch; Girl Scouts

Program Features

Every program is tailored to match the exact needs and standard of our clients.

Market & Competitive Intelligence Report: Analysis of market trends, competitor positions and customer insights.
Value Chain Mapping & Gap Analysis: Identify your source of differentiation.
Vision Narratives: Turn strategy into a story employees believe in and act on.
Advantage Definition: Know where to invest to increase your competitiveness.
Brand Positioning & Messaging Guidelines: Own a distinctive, unassailable place in the consumer’s mind.
Cross-Functional Alignment Playbooks: Ensure every function understands the broader corporate strategy and their role in executing it.

Impact This Program Has Delivered

A “Growth Efficiency” Premium

By unlocking high differentiation, the client enjoyed outsized market share gains relative to spend.

Grew the Total Addressable Market 6x

Broadened the client’s relevance, opening new markets, attracting new customers and unlocking opportunities.

Decreased Dependency on Discounting

Stronger brand positioning allowed the client to elevate perceived value and drive healthier, more profitable growth.

967%

Massive Gains in Earned Media Value

The client changed the conversation—reframing how the market saw and valued the brand.

Common Challenges

If you're facing any of these challenges, we can customize our Reposition Program to help.

Ad-Hoc Decision-Making: In the absence of a guiding long-term strategy, decisions are reactive and ad hoc.
Lack of Clear Differentiation: Customers—and you—don’t see what makes you different and desirable.
Brand is Holding You Back: The current brand can’t stretch to support your next stage of growth.
The Market Shifted: Dynamics have changed, making the current positioning less relevant.
Being Outcompeted: New competitors have entered the market with superior value propositions.
Innovation Outpaces Image: You’ve developed cutting-edge innovations, but the market still perceives you as traditional.