Program

Architecture Restructure

Greater Portfolio Value. Less Confusion.

Does your portfolio work for you—or against you? Is it confusing? Cannibalizing? Constraining? Our Architecture Restructure Program can fix it. We rationalize structures, maximize value potential, build in extensibility and strengthen brand equity. In the end, your portfolio evolves from mess to multiplier.

Used for achieving: Portfolio Optimization; Top-Line Growth

Used by companies like: Andmore; OYO; Sustana

Program Features

Discover some features of this customizable program.

Vision & Architecture Alignment: Align brand architecture with long-term business strategy.
Business Analysis: Identify hidden inefficiencies and growth opportunities.
Portfolio Rationalization: Streamline, simplify and increase perceived value.
Portfolio Architecture: Design a scalable, intuitive portfolio that drives growth.
Naming Conventions: Ensure consistent, intuitive naming for clarity.
Brand Architecture: Optimize brand hierarchy to maximize equity and differentiation.

Impact

Discover the benefits our clients have enjoyed.

$34M

Annual Efficiencies Harvested

The client saved $34M annually by shifting underperforming investments to fuel its new competitive advantage.

Business Lines Divested

Underperforming offerings were divested to strengthen competitiveness and refocus on growth.

Acquisitions Successfully Integrated

Our portfolio architecture future-proofed growth—enabling our client to logically integrate 14 new acquisitions.

Decreased Cannibalization

The clarified architecture reduced internal competition, driving healthier, non-cannibalizing growth.

Common Challenges

If you’re facing any of these challenges, we can customize an Architecture Program to help.

Customer Confusion: Customers don't understand the difference between your offerings.
Overlap and Cannibalization: Offerings compete with each other, driving lower margins and pricing pressure.
Inability to Scale or Expand: The current portfolio is too messy or rigid to support the current or future business.
M&A or Legacy Complexity: Years of acquisitions, product launches resulted in a bloated and incoherent portfolio.
Dead Weight: Some offerings underperform, but there is no framework deciding what to cut or keep.
Unclear Brand Relationships: The relationships between your parent and sub brands is inconsistent and confusing.