Program

Brand Merger

Turn an Addition Into a Multiplier.

Up to 70% of mergers fail—losing market share, brand equity and customers. But the right strategy turns risk into opportunity. Our Brand Merger Program ensures brand integration, portfolio alignment and cultural unification so your merger multiplies value instead of diminishing it.

Used for achieving: Enhanced Inorganic Growth; Brand Advantage; Portfolio Synergies; Business Expansion

Used by companies like: Chubb

Brand Merger Features

Discover some features of this customizable program.

Portfolio Architecture: Create a portfolio strategy that eliminates confusion and maximizes value.
Purpose Definition: Align both companies under a shared purpose.
Brand Identity Design: Maximize the mergers value by blending the right equities.
Employee Brand Engagement: Drive employee alignment and cultural integration.
Brand Positioning & Messaging Guidelines: Own a distinctive, unassailable place in the consumer’s mind.
Executive Transformation Management: Hit every target in your transformation journey.

Impact This Program Has Delivered

$28B

A $28B Merger Made to Work.

Our work brought brand logic to a $28B merger—integrating both businesses to thrive as one.

Increased Employee Engagement

Client saw its people re-energized: greater alignment, clarity and pride across the company.

Simplified Portfolio Architecture: 22 to 4

We simplified and rationalized the portfolio into a 4 business verticals, reducing complexity, improving clarity.

$34M

Annual Efficiencies Harvested

The client saved $34M annually by shifting underperforming investments to fuel its new competitive advantage.

Common Challenges

If you’re facing any of these challenges, we can customize a Brand Merger Program to help.

Cultural Integration Issues: The merging companies have different cultures, which could clash and undermine success.
Lack a Clear Long-Term Vision: Executives have not defined a useful vision, resulting in fractured strategies, efforts.
Complex Portfolio Integration: Two rich portfolios need to be integrated without hurting brand equity or market share.
No Systemic Risk Assessment: Risks and uncertainties aren’t formally identified or integrated into the planning.
Hunting for an M&A: You’ve targeted an acquisition and want a brand-informed view of the full potential value.
Avoid Customer Confusion: You know that customers who feel confused post-merger will leave—or spend less.