Program

Brand Refresh

Stay Relevant. Stay Valuable.

Primary Next Insurance San Francisco Symphony Target's Archer Farms

If your brand is slowly becoming irrelevant, it's costing you 1-3% of market share every year. Our Brand Refresh Program stops the fade. We identify what still resonates, eliminate what doesn't, and evolve your brand to reclaim distinction and desirability.

Used for achieving: Market Distinction; Cultural Relevance; Pricing Power; Top-Line Growth

Used by companies like: San Francisco Symphony; Next Insurance; Primary

Program Features

Discover some features of this customizable program.

Brand Positioning & Messaging Guidelines: Own a distinctive, unassailable place in the consumer’s mind.
Brand Narrative: Inspire irrational passion for your brand.
Messaging Strategy: Attract new audiences, while retaining your core audience.
Brand Identity Design: Create a memorable identity that elevates brand perception.
Brand Identity Systemization: Scale consistently and flexibly across every touchpoint.
Product-Brand Integration: Seamlessly unify your product experience with your brand.

Impact This Program Has Delivered

Rapid Top-Line Growth

Aligning the business with its expression, the refreshed brand enjoyed 3x growth in 18 months.

2.5x

Improvement as “Employer of Choice”

The refreshed brand drove a 2.5x lift in “employer of choice” perception—attracting more and better talent.

Increased Brand Distinction

Refreshed, the brand was more memorable, standing out in a sea of sameness and staying top of mind.

34%

Increase in Brand Recall

We enhanced a brand with distinctive assets, driving gains in brand recall and brand salience.

Common Challenges

If you’re facing any of these challenges, we can customize our Brand Refresh Program to help.

Lack of Distinctiveness: Your brand is missing out on the marketing efficiency that distinctiveness delivers.
Unclear Value Proposition: You can’t articulate clearly what differentiates you from competitors.
Bland Brand Narrative: Your brand story leaves your customers indifferent and competitors unchallenged.
Product Line Evolution: You’ve evolved the product offerings and the brand needs to be updated to support it.
Product-Brand Disconnect: There’s no coherence between how your brand appears in marketing and product.
Underinvestment: Having never been prioritized, your brand is underdeveloped and impedes your strategy.