Program

Value-Market Fit

Expand Your Value. Command Your Market.

An estimated 68% of companies are stuck at product-market fit (PMF). The symptoms are familiar: vague differentiation, failed expansion, price-sensitive customers, constant discounting and slowing growth. PMF means people buy your products. Value-market fit means they see value beyond utility, paying more and buying more. Our Value-Market Fit Program gives you the strategies and tools to get there.

Used for achieving: Pricing Power; Organic Growth; Business Expansion; Brand Advantage

Used by companies like: Dropbox; Titan; Mailchimp

Value-Market Fit Features

Discover some features of this customizable program.

Category Design: Define your category—or risk being boxed into someone else’s.
Pricing Strategy: Ensure your pricing reflects your real value and isn’t undercutting your business growth.
Advantage Identification: Pinpoint what makes you irreplaceable—and amplify it.
Value Proposition Design: Clarify and refine the true value of your product—so customers are willing to pay more and stay longer.
Brand Narrative: Turn your company into a movement, not just a product.
Brand Identity Design: Distinctively signal your value.

Impact

Discover the benefits our clients have enjoyed.

Found a More Investable Story

Created the inflection story investors could underwrite—leading to an oversubscribed raise and category-leading multiple.

10x

More Internal Alignment

Unified product, brand and commercial teams around a single narrative—reducing waste and accelerating demand.

Growth Post Rebrand

Unlocked the company's 3x growth story over the 1.5 years following our work.

Increase in Category Awareness

Unlocked 2x category awareness with no increase in marketing budget—story did what spend couldn’t.

65%

Increase in Quality Applicants

When the work hit the market, the client enjoyed a +65% YOY in quality job applicants.

Common Challenges

If you’re facing any of these challenges, we can customize a Value-Market Fit Program to help.

Reliance on Discounting: You're moving product, but only by cutting prices or fighting on features.
Flat or Stalling Growth: The initial surge of adoption has plateaued. Market expansion fails or stalls.
Unclear Value Proposition: The market sees you as one of many, not as meaningfully different.
Lack of Pricing Power: Raising prices risks churn, and customers don't perceive premium value.
Weak Brand Loyalty or Stickiness: Customers buy, but they don't care—they're quick to switch to competitors.
Failure to Cross-Sell or Expand: Your company isn't seen as credible or valuable beyond the core offering.