Program

Value-Market Fit

Expand Your Value. Command Your Market.

Dropbox Mailchimp Next Insurance Spotify

Many companies never mature beyond Product-Market Fit. The symptoms follow the same pattern: vague differentiation, constant discounting, feature-based competition, failed expansion. Our Value-Market Fit Program transforms customers who buy your product into believers who buy your promise—seeing value beyond utility, paying more, and buying more.

Used for achieving: Pricing Power; Top-Line Growth; Business Expansion; Market Distinction

Used by companies like: Next Insurance; Mailchimp; Dropbox

Program Features

Discover some features of this customizable program.

Category Design: Define your category—or risk being boxed into someone else’s.
Pricing Strategy: Ensure your pricing reflects your real value and isn’t undercutting your business growth.
Advantage Identification: Pinpoint what makes you irreplaceable—and amplify it.
Value Proposition Design: Clarify and refine the true value of your product—so customers are willing to pay more and stay longer.
Brand Narrative: Turn your company into a movement, not just a product.
Brand Identity Design: Distinctively signal your value.

Impact

Discover the benefits our clients have enjoyed.

Found a More Investable Story

Created the inflection story investors could underwrite—leading to an oversubscribed raise and category-leading multiple.

10x

More Internal Alignment

Unified product, brand and commercial teams around a single narrative—reducing waste and accelerating demand.

Growth Post Rebrand

Unlocked the company's 3x growth story over the 1.5 years following our work.

Increase in Category Awareness

Unlocked 2x category awareness with no increase in marketing budget—story did what spend couldn’t.

65%

Increase in Quality Applicants

When the work hit the market, the client enjoyed a +65% YOY in quality job applicants.

Common Challenges

If you’re facing any of these challenges, we can customize a Value-Market Fit Program to help.

Reliance on Discounting: You're moving product, but only by cutting prices or fighting on features.
Flat or Stalling Growth: The initial surge of adoption has plateaued. Market expansion fails or stalls.
Unclear Value Proposition: The market sees you as one of many, not as meaningfully different.
Lack of Pricing Power: Raising prices risks churn, and customers don't perceive premium value.
Weak Brand Loyalty or Stickiness: Customers buy, but they don't care—they're quick to switch to competitors.
Failure to Cross-Sell or Expand: Your company isn't seen as credible or valuable beyond the core offering.